Gav’s Blog - Gavin Hudson’s Blog

Was anyone else distinctly underwhelmed by the new Apple products launched today?  I mean, don’t get me wrong, they look great and everything, but really - was it worth all the fuss?

A few new Nanos (that look like the old Nano) in different colours, and a (very) slight upgrade to the iPod touch.  OK, so they’ve got accelerometers inside them (like a Wiimote!) but the shake to shuffle is something that’s been on SonyEricsson phones for a while now.  The colours of the new iPod Nano are supposed to be amazing, but if you re-order them you’ll notice that they seem to come in Red, Orange, Yellow, Green, Blue and Indigo - recognise the sequence anyone?.  Oh, and pink and grey too - but so what!

When Steve Jobs makes a big show of an upgrade from iPod Touch software from 2.0 to 2.1, and invites Jack Bloody Johnson to pad the presentation out for 15 minutes you know it’s not that exciting!  The hall was full of fairly sycophantic Apple fanboys who cheered any announcement, even the amazing new headphones with - wait for it - built in volume control and the ability to skip tracks! Yeah! Just like my Sony Walkman had back in 1995.

Regardless, it’s probably worth having a look at the new range on www.apple.com - they do look pretty good, just not the big announcement we were hoping for.  I’m predicting a refresh of the MacBook line and potentially a MacTablet later in the year.  Rumours of the new junior version of the iTouch - iTouch Kids are still unconfirmed.

Anyway, you just know the new Nano will sell like hotcakes at Christmas, so it’s all good for me!

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